The Paradox of Choice Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper PerennialIn the book Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. An increasing amount of research is being devoted to the reasons why some people never seem to get Covid a so-called never Covid cohort.
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Last month new research was published by Imperial.
. The book analyses the behavior of different types of people in particular maximizers and satisficers facing the rich.
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